What is the universal insight that runs through all Australia’s small business owners? Nobody starts their own business because they want to do the accounting (unless they’re an accountant of course). They do it because they are passionate about something they are good at.
The challenge was to help Australia’s small business owners get their heads out of the spreadsheets and back to doing what they love best. The solution? Capture that unique feeling of pride and excitement they felt on the day they first opened their doors, and own the feeling a new day of possibilities brings.